Why Most People Are Wrong on Personalization
A few weeks ago McKinsey’s Marketing and Sales practice published “What shoppers really want from personalized marketing.” It is the best paper I’ve read on the topic in years. And thank you,...
View Article5 Digital Signage Strategies for Retailers
If you work in retail, there’s no doubt you’ve heard about the importance of personalization. A customized experience should apply to all parts of a shopper’s buying journey. But I want to discuss one...
View ArticleCustomer Experiences in Retail Worth Personalizing
After seeing record-breaking Cyber Monday sales in the U.S. last month, it shouldn’t surprise anyone that, more often than not, the retail journey begins on screens at home. Eighty percent of Americans...
View ArticleGrouchy Resolutions for 2018
This will mark my too-many’th year in retail and retail technology. And as I pack the bags (don’t forget the gloves!) to once again visit mid-town Manhattan for the National Retail Federation Show...
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